Christmas & SEO

It’s supposed to feel like 115 degrees outside here in Orlando today.  That is hot. In fact, there will be NO grass cutting getting accomplished at my home this weekend it’s so damn hot.  All of this heat gets me thinking about the Winter, which of course leads me to think about Christmas.  While I count down and long for the days when the humidity breaks around here, I am very aware of how quickly time passes.  Christmas is coming.  It may be 5 months away, but NOW is the time to take a glance at your marketing plan.

Companies wait until the last minute to solidify their online marketing plan for Christmas and this can result in a huge hit in sales if your competition has been planning ahead.  Take the time THIS WEEK to get your Internet marketing house in order. Here are some tidbits to consider:

: Keywords: Do a keyword audit on your web site, where are you weak, where are you strong, do you need to supplement some product keywords with pay per click campaigns? Take the time to know what keywords folks are typing in and plan accordingly.

: On Site Alterations and product placement: It’s time to start teasing and unrolling the products that you wish to push online for Christmas. Get them in prominent places on your web site and start talking about them on Social Media applications such as Twitter and Facebook.

: ECommerce Considerations: Is your web store software up to date? Are your products all in the store and easy to find?  Is your security certificate still valid? Run a few test orders through and make sure that it is an easy seamless process.

Taking the time to plan your online strategy NOW can dramatically increase your sales when the Fat Man in a suit comes around.

Need some help getting your web site in order? Call my company: On Target Web Solutions at 407-830-4550 in Orlando or Nationwide: 866-998-6886.